A Bug's Life

If it were Stephen in this ad rather than Suzie, but still with the same woman telling the story, the implied love interest would not be subtext.

That Nike ad is more complicated (thanks for the link). To me, the picture and the words conflict with each other; whenever I try to pin an interpretation on it, one of them or my (limited) knowledge of the context of basketball and US competitiveness and attitudes to homosexuality and physical dominance hierarchy tips it off.
For example: one bloke is jumping on another bloke's head (crotch in face, but that's incidental). Hurrah, jumper is strong and successful and wearing trainers and is better than the jumpee, who looks rather uncomfortable. I want to wear trainers and be successful like that, it's the American Dream! But hang on, the text says "That ain't right" Why? What's wrong with it?
and two or three other inconsistent interpretations.