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Feel good through Real Fruit Energy
They're quite good at Jordans Cereals. In today's modern food industry, many manufacturers use unscrupulous tricks to sell their biscuits - Jordans have on their web site a guide to reading labels, which helps you see through this marketing misdirection:
The front of pack bit:
This is where the manufacturer is trying to woo you into buying their product. Things to watch out for are tricks like showing the product larger than it actually is and showing the product with more of a certain ingredient than is actually present. Somewhere in the small type you’ll find the words, ‘Serving suggestion.’
There are legal restrictions that stop manufacturers making extravagant claims on their packs for ingredients that are not actually present or are in short supply inside the pack.
How helpful.
And what has driven me to research their products? Why, tucking into one of their delicious "Wild Berries" Frusli bars, and wondering if it would count towards my five-a-day fruit and veg portions.
You'd think it might have a decent amount of fruit, given its name, and the "Real Fruit Energy" line on the front, and the picture of a strawberry dripping with juice, a blueberry, and two large raspberries.
To further support the promised fruitiness, the ingredients panel is headed: "Fruity cereal bar, with the delicious taste of strawberries, raspberries & blueberries"
Then you get to the actual ingredients list. The fruit ingredient is the main one - Strawberry, Raspberry & Blueberry Flavoured Fruit Pieces (25%). Not bad! But this feeble food labelling law means they have to list what the Strawberry, Raspberry & Blueberry Flavoured Fruit Pieces (25%) are made from. And that apparently is Sugar, Cranberries, Blueberry Juice, Blueberry Extract, Citric Acid, Natural Flavouring, Elderberry Juice Concentrate, Sunflower Oil, Rice Flour.
No strawberries. No raspberries. No actual blueberries. Unadvertised cranberries. And most of it a mix of sugar, flour and fat, flavoured with fruit juice.
I am not terribly impressed.
The front of pack bit:
This is where the manufacturer is trying to woo you into buying their product. Things to watch out for are tricks like showing the product larger than it actually is and showing the product with more of a certain ingredient than is actually present. Somewhere in the small type you’ll find the words, ‘Serving suggestion.’
There are legal restrictions that stop manufacturers making extravagant claims on their packs for ingredients that are not actually present or are in short supply inside the pack.
How helpful.
And what has driven me to research their products? Why, tucking into one of their delicious "Wild Berries" Frusli bars, and wondering if it would count towards my five-a-day fruit and veg portions.
You'd think it might have a decent amount of fruit, given its name, and the "Real Fruit Energy" line on the front, and the picture of a strawberry dripping with juice, a blueberry, and two large raspberries.
To further support the promised fruitiness, the ingredients panel is headed: "Fruity cereal bar, with the delicious taste of strawberries, raspberries & blueberries"
Then you get to the actual ingredients list. The fruit ingredient is the main one - Strawberry, Raspberry & Blueberry Flavoured Fruit Pieces (25%). Not bad! But this feeble food labelling law means they have to list what the Strawberry, Raspberry & Blueberry Flavoured Fruit Pieces (25%) are made from. And that apparently is Sugar, Cranberries, Blueberry Juice, Blueberry Extract, Citric Acid, Natural Flavouring, Elderberry Juice Concentrate, Sunflower Oil, Rice Flour.
No strawberries. No raspberries. No actual blueberries. Unadvertised cranberries. And most of it a mix of sugar, flour and fat, flavoured with fruit juice.
I am not terribly impressed.
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Not terribly impressive at all. I find all of Jordan's products over sweet too.
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You've been reading too much randomly-generated spam :-)
I like Fruslis; they're convenient, non-dairy, not too high fat. They do contain 43.6g sugar per 100g, which is a bit horrifying really. But they're better than Fruit Pastilles or chocolate.
Suggestions gratefully received for replacement portable carb snacks!
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Scarily, as far as I can work out, women of our age, rough height and sedentariness (?) should apparently only have one portion of fruit per day, the other four being vegetables.
At least cranberries are Good for Girls!
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...and thanks for TWP :-)
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Unzip a carrot!
Not crashing
Just a quck thing here thanking you for offering crashspace Wensday night.
But as i am going to the Rankin Play and i´m not getting a indecently early flight on thursday. I will will be staying with Liam instead as he to is going to the play too. Thank you for offering once again. I realised that i should let you know that i´m not coming beforhand and now i have.
Re: Not crashing
PS